How to navigate the HEYLOVE catalog
The brand is divided into fourteen sections, but very unevenly: three of them hold the majority of the assortment, the rest are a dozen or two positions. Knowing this proportion is useful at least to avoid looking for top coats where bases are located.
Where things are
The largest sections are gel polishes (145 items), colored bases (131) and builder gels (121). Next comes a surprise: palettes and stickers for display tips — 88 cards, more than top coats and care combined. Then design materials (43), top coats (21), care (18), top forms and gel tips (13), tools (9), sets (7), beauty space (6), clear bases (5), special liquids (4) and brushes (3).
There are only five clear bases, and this is not a catalog gap but the brand's logic: most bases in HEYLOVE are tinted.
Search for a shade by filter, not by scrolling
Since there are no numbers, the shortest route is through the left column. The “Collection” filter contains 38 values, and among them are real shade series: NUDE, JUICY, SUNSET, LIFESTYLE, MET GALA, SWEETY, NEON, FOREST, ARIZONA, 90's style, POP DRINKS, Spring-Summer 2026. The second tool is “Color”, where shades are grouped sensibly: nude / beige / brown, red / burgundy, green / light green / olive. And a small detail that saves the most time: in each card, the color is written in Ukrainian right in the name — “gel polish, dark marsala”, “gel polish, burgundy” — so a search for the word “burgundy” will also work.
One caveat about “Collection”: it mixes seasonal series and product line names. Frame Gel, Jelly Gel, Terrazzo, Gypsum gel, Solid paint gel and even Hand Cream are in the same list of values. This is not a mistake, just don’t expect a palette from them.
Gel polishes, bases, gels
All gel polishes are 15 ml, so volume is not a selection criterion here. Inside the section, the main line Gel Polish — 72 shades, separately Cat's Eye for 18 positions and Reflective with light-reflecting particles for 12. The “cat’s eye” names should be read carefully: half are cat breeds (Bengal, Devon, Persian, Maine Coon, Somali), and half are fabrics (Velour, Chiffon, Satin, Twill, Lurex, Fleece), so you can’t guess the color by name alone — it’s written in Ukrainian at the end of the line. The magnet for “cat’s eye” is not here, but in tools: double-sided Nail magnet and neodymium 5 mm.
Colored bases are Tint base, the brand’s largest line of 122 cards, where some shades are duplicated in 30 ml, and Flow base of medium-liquid consistency with state names: CASUAL, CHILL, RIZZ, TRUE. Gels are divided into Smart gel — liquid gel in a bottle with a brush, 15 and 30 ml, the largest line of the section — Frame builder Gel in 30 ml, some shades of which also come in a with Pump version, and Jelly Gel in 20 g. The unit of measurement is different: Smart uses milliliters, Jelly uses grams — these are not the same packaging.
Top coats: everything is written in the name
There are eight clear top coats, thirteen with effects. The manufacturer puts the characteristic right in the name, and you should read it carefully: No Sticky — without sticky layer, “Dark story” — without UV filters, Wow Glossy — scratch-resistant, Super Matte — matte. Both basic top coats are available in 15 and 30 ml, and the 30 ml ones also come with a pump. Colored BB Top coat (First Kiss, Double Bubble, Bakery Brown, Melted Milk), Reflective, Coin Glossy and Coin Matte with hexagons, silver and gold shimmers, and the “Water Drops” set are collected in top coats with effects.
Care, design, and display
In care — cuticle cocktail Cuti-Cocktail in eight scents, each in two volumes, 30 and 3 ml; the small one is convenient to give to the client to take home. Plus hand cream Panna Cotta in 30 and 300 ml. Gel paints for design are packaged in 5 g: Solid paint, Solid platinum, Gypsum, Terrazzo, Coin, Gum, Relief — and next to them sponges for ombre, a metal holder for them, and Nail Cushion sets. The section of palettes and stickers repeats the structure of shade collections: sticker sets go under Nude, Juicy, Sunset, Met Gala and other series, so you can assemble a labeled display in one order without manually collecting names.
You can compare HEYLOVE with other brands on the brands page, and choose materials by type, not by brand, in gel polishes, camouflage bases and top coats.
